2660219

replacement (and repositioning) of 1 No. 6.4m x 3.35m advertising display with 1 No. digital 6.28m x 3.4m advertising display adjacent to the Dublin Road, Arklow (West side of R772 road adjacent to Circle K Service Station and opposite junction with Briggs Lane) and reposition display 3.9m towards the road with an increase in overall height from 4.9m to 5.8m, and all associated site works and services

Refused

Core Refusal Reason

The proposed digital advertising display was refused due to its potential to create a traffic hazard by distracting road users and its negative impact on the visual and residential amenities of the area.

Decision Maker's Conclusion

  • The scale, height, and repositioning of the digital display closer to the public road would represent a significant distraction to motorists, thereby endangering public safety and creating a traffic hazard.
  • The proposed development would result in a negative impact on the visual and residential amenities of the area due to its intrusive size and prominent location at the entrance to Arklow town.
  • The proposal is contrary to the Wicklow County Development Plan 2022-2028, specifically objectives CPO 12.68 and CPO 12.72, which aim to avoid visual clutter and ensure traffic safety by restricting non-public service advertising.

Cited Policies (CDP)

CPO 12.67CPO 12.68CPO 12.72

Decision Document Summary

JCDecaux Ireland Limited proposed the replacement of an existing paper advertising hoarding with a larger digital display (6.28m x 3.4m) on the Dublin Road, Arklow, positioned closer to the carriageway and at a greater height. The site is located in a prominent position near a Circle K service station and in proximity to a protected structure. Wicklow County Council refused permission because the digital nature and increased scale of the sign were deemed hazardous to road users and visually inju...
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