Core Refusal Reason
The proposed digital advertising display would create a significant traffic hazard on a strategic national route (N4) and negatively impact the visual amenity and character of the area through the introduction of an unduly dominant and distracting structure.
Decision Maker's Conclusion
- The proposed digital signage would be unduly dominant and detract from the visual amenity and character of the approach to Carrick-on-Shannon, setting an undesirable precedent for visual clutter in the locality.
- The development would create an unacceptable distraction for road users on the N4 National Primary Route, particularly given its proximity to roundabouts and junctions where driver attention is critical, thereby endangering public safety.
- The proposal does not comply with Section 13.13.7 of the Leitrim County Development Plan 2023-2029, which generally restricts outdoor advertising structures and does not support the replacement of existing boards with digital displays of this nature.
Cited Policies (CDP)
Section 13.13.7Section 9.5Chapter 13Chapter 12
Decision Document Summary
JCDecaux Ireland Limited sought permission to replace two existing static advertising displays with a single, larger digital LED display (6.28m x 3.4m) at Dublin Road (N4), Carrick-on-Shannon. The site is situated in a commercial 'Outer Core' zone along a strategic national route. Leitrim County Council refused the application primarily because the scale and illuminated nature of the sign would be visually intrusive, set a poor planning precedent for proliferation of such signage, and pose a sig...SOURCE PDFOpen Original
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