Core Refusal Reason
The proposed digital signage would adversely impact the architectural heritage and character of a Protected Structure and the Kells Historic Core Architectural Conservation Area, while failing to comply with development management standards for advertising.
Decision Maker's Conclusion
- The development would adversely impact the setting and character of the subject Protected Structure and neighboring protected structures, contravening policy HER POL 14.
- The digital signage is incompatible with the principles of the Kells Architectural Conservation Area and the Meath County Council Shopfront Design Guide.
- The proposal fails to meet the requirements of DM OBJ 103 as it involves animated, moving, and changeable messaging for general products/services, which is discouraged in sensitive heritage contexts.
Cited Policies (CDP)
DM POL 30DM OBJ 103DM OBJ 104DM OBJ 105DM OBJ 106DM OBJ 107DM OBJ 108DM OBJ 109HER POL 14HER POL 15HER POL 16HER POL 17HER POL 18HER OBJ 15HER OBJ 16HER OBJ 17HER OBJ 18HER POL 19HER POL 20HER OBJ 20HER OBJ 21HER OBJ 22DM OBJ 33
Decision Document Summary
The applicant sought permission for the installation of an internal digital LCD screen within a window display at the Bank of Ireland branch in Kells, Co. Meath. The site is a Protected Structure located within the Kells Historic Core Architectural Conservation Area. Meath County Council refused the application because the proposed signage was deemed visually intrusive and incompatible with the architectural heritage of the building and the wider streetscape. Furthermore, the animated and change...SOURCE PDFOpen Original
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