Core Refusal Reason
The retention of two internally illuminated high-level signs was refused because they are visually obtrusive, contribute to visual clutter, and negatively impact the character and appearance of the building and the surrounding streetscape.
Decision Maker's Conclusion
- The high-level illuminated signage on the side elevations constitutes a visually obtrusive feature that contributes to unnecessary visual clutter in the streetscape.
- The development results in a negative visual impact on the character and appearance of the subject building and the wider urban area.
- The signage conflicts with established planning policies and the Dublin City Shopfront Design Guide 2001, creating an undesirable precedent for similar development.
Cited Policies (CDP)
Dublin City Development Plan 2022-2028Dublin City Shopfront Design Guide 2001
Decision Document Summary
This application sought retention permission for two internally illuminated high-level signs and four flagpoles at The Merrion Inn, 188 Merrion Road, Dublin 4. While the Board granted permission for the flagpoles—noting they offer visual interest if used for non-commercial purposes—it refused the retention of the illuminated signage. The refusal was grounded in the determination that the signs are visually obtrusive and inconsistent with the Dublin City Development Plan 2022-2028, as they negati...SOURCE PDFOpen Original
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