WEB1960/23

The replacement of the existing advertising display (3.25m wide x 3.25m high) with a digital advertising display (2.24m wide x 3.2m high and a depth of 200mm) on the rear wall of No. 151 Pearse Street, Dublin 2 (facing Sandwith Street Upper) including all associated site works and services and to permanently decommission and remove 2 no. 6 sheet lightboxes at 1a Belvedere Road, Dublin 1 and 1 no. 6 sheet lightbox at 2a Irishtown Road, Dublin 4

Refused

Core Refusal Reason

The proposed digital advertising display would cause adverse visual impact and injury to residential amenity within a Z2 residential conservation area.

Decision Maker's Conclusion

  • The scale, proportions, and lighting of the digital display on the rear elevation would result in a significant adverse visual impact on the character of the Z2 residential conservation area.
  • The development would seriously injure the residential amenity of the application site and adjoining properties, leading to a potential depreciation in property values in the vicinity.
  • The proposal contravenes specific policies of the 2022-2028 Dublin City Development Plan and would establish an undesirable precedent for similar inappropriate developments in the area.

Cited Policies (CDP)

Policy CCUV45Appendix 17

Decision Document Summary

The proposal sought to replace an existing 3.25m x 3.25m advertising display with a digital equivalent at 151 Pearse Street, Dublin 2. Located within a Z2 residential conservation area, the application was refused due to the digital structure's inappropriate scale, lighting, and positioning on the rear elevation. The planning authority determined that the development would negatively impact the visual character of the conservation zone and the residential amenity of neighboring buildings, thereb...
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