Core Refusal Reason
Non-compliance with development plan standards and the creation of a significant road hazard due to driver distraction.
Decision Maker's Conclusion
- The signage fails to meet the specific standards and criteria for advertising and corporate information as defined in the South Dublin County Development Plan 2022-2028.
- The structure poses a significant risk to road safety by potentially distracting drivers approaching the junction of Upper Ballymount Road and Calmount Road.
- Granting retention would establish an undesirable precedent for similar developments and would be contrary to the proper planning and sustainable development of the area.
Cited Policies (CDP)
Section 12.5.7Table 12.19
Decision Document Summary
This application sought retention permission for an existing free-standing advertisement sign at Unit 4, Crossbeg Industrial Estate, Dublin 24. The planning authority refused the application on the grounds that the sign does not comply with the advertising and corporate information standards set out in the South Dublin County Development Plan 2022-2028. Additionally, the sign was found to be a traffic hazard due to its potential to distract motorists at a nearby junction, and its retention was d...SOURCE PDFOpen Original
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