Core Refusal Reason
The proposal failed to demonstrate compliance with County Development Plan standards for signage and advertising, specifically regarding the lack of clarity on the nature of the business being advertised, the cumulative visual impact of signage across concurrent applications, and the potential negative effect on the streetscape and visual amenities of the area.
Decision Maker's Conclusion
- The applicant failed to provide sufficient detail regarding the nature, color, imagery, and illumination of the proposed signage, making it impossible to assess its impact on the visual amenities of the 'E' zoned site.
- There is a lack of clarity and consistency regarding the overall development strategy for the site, particularly concerning how this application relates to concurrent planning applications and the justification for multiple totem poles.
- The proposed signage, when considered alongside existing and other proposed displays, represents an excessive quantum of advertising that would negatively impact the streetscape and contravene the Dun Laoghaire-Rathdown County Development Plan 2022-2028.
Cited Policies (CDP)
Section 12.6.8Section 12.6.8.5
Decision Document Summary
This application sought permission for new signage on the front elevation and windows of Peterson House, a building located on Pearse Street in Sallynoggin within an 'E' zoned area near schools and residences. The Planning Authority refused the application primarily due to insufficient information regarding the specific business uses being advertised and the visual characteristics of the signage. Furthermore, the authority expressed significant concern over the cumulative impact of signage acros...SOURCE PDFOpen Original
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