Core Refusal Reason
The proposed development would create a traffic hazard and endanger public safety due to its scale and proximity to the N7 primary road.
Decision Maker's Conclusion
- The scale, nature, and positioning of the digital panels relative to the N7 primary road would result in a significant traffic hazard.
- The proposal is contrary to the South Dublin County Development Plan 2022-2028 provisions regarding advertising and corporate signage.
- The development fails to adhere to the DoECLG Spatial Planning and National Roads Guidelines for Planning Authorities (2012) concerning public safety.
Cited Policies (CDP)
Section 12.5.7Table 3.19
Decision Document Summary
The application sought permission for the construction of two large-scale digital advertising panels, each measuring 6.5m wide by 3.0m high, at Collegelands, Co. Dublin. Located near the N7 primary road, the proposal was assessed against local and national safety standards. The planning authority refused the application because the size and location of the digital displays were deemed to pose a risk to road users by creating a distraction, thereby conflicting with the South Dublin County Develop...SOURCE PDFOpen Original
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