5047/23

PROTECTED STRUCTURE Global Media and Entertainment (Ireland) Limited is applying for planning permission for the replacement of 1 no. existing trivision advertising display (15.48m x 3.0m, surface area 46.44m2) with 1 no. LED advertising display (11.84m x 2.88m, surface area 34m2) and the lowering of existing boundary wall cladding, along with associated works at the south-facing boundary wall of 17-22 Parkgate Street, Dublin 8. 17-22 Parkgate Street, Dublin 8 is a Protected Structure (Record of Protected Structures Ref. No. 6314).

Refused

Core Refusal Reason

The proposed LED advertising panel would have an adverse visual impact on the special architectural character and legibility of Kingsbridge House (a Protected Structure) and its setting within the Liffey Conservation Area, while failing to provide sufficient planning gain to justify a departure from the strong presumption against such development in this sensitive location.

Decision Maker's Conclusion

  • The proposed digital display, despite being smaller than the existing tri-vision sign, would be visually obtrusive and seriously injure the setting of a Protected Structure and the character of the River Liffey Conservation Area.
  • The site is located within Zones 1 and 4 of the Outdoor Advertising Strategy where there is a strong presumption against outdoor advertising; the proposed upgrade would intensify an undesirable form of development in a visually prominent location.
  • The offer to decommission two existing advertising panels elsewhere in the city (North Strand Road and Phillipsburg Avenue) does not represent a sufficient planning gain as those locations are not comparable in sensitivity or prominence to the appeal site.

Cited Policies (CDP)

Policy BHA2Policy BHA9Policy CCUV45Appendix 17 (Outdoor Advertising Strategy)Zoning Z5Section 15.15.2.8Section 11.5.3SDRA 7

Decision Document Summary

The application sought permission to replace an existing 46.44sqm tri-vision advertising billboard with a 34sqm LED digital display panel at 17-22 Parkgate Street, Dublin 8. The site is located on the curtilage of 'Kingsbridge House', a Protected Structure, within the Liffey Conservation Area and a Z5 City Centre zoning. Dublin City Council refused permission based on two primary reasons: negative impact on architectural heritage and inconsistency with the city's Outdoor Advertising Strategy. Th...
SOURCE PDFOpen Original
Note: If code appears below, the council site is blocking the preview. Please open the original file.

PDF Document Missing

The original decision document for this case could not be linked. This often happens for older cases or those with restricted documentation.

Search for case on ABP