3327/24

RETENTION The proposed development consists of Retention Permission for the erection of a traditional timber shopfront structure attached to the front (north) façade of the existing building, extending single storey in height over existing entrance doors and the full width of the front (north) façade; backlit signage on the fascia, 2 No internally illuminated projecting signs on westernmost and easternmost pilasters, and an illuminated projecting sign above the shopfront centered on the building façade.

Refused

Core Refusal Reason

The shopfront is over-scaled and out of proportion with the building's architectural detail and existing streetscape, while the associated illuminated projecting signage results in visual clutter and fails to comply with established design standards.

Decision Maker's Conclusion

  • The 4.65m high timber shopfront is excessively scaled and dominates the original red-brick façade, failing to respect the building's simple architectural expression.
  • The three projecting signs, including one with illuminated red lettering, create unnecessary visual clutter and do not comply with the requirement to locate signage at fascia level.
  • Granting retention would establish an undesirable precedent for similar developments that negatively impact the visual amenities and character of the city's pedestrian laneways.

Cited Policies (CDP)

Dublin City Development Plan 2022-2028Section 15.17.5 (Shopfront and Façade Design)Zoning Objective Z5Appendix 17 (Volume 2): Section 1.0, 3.0, and 8.0Shopfront Design Guide 2001

Decision Document Summary

The proposal sought retention permission for a traditional timber shopfront and three illuminated projecting signs at No. 4 Dame Lane, a mid-terrace public house and music venue. The site is located on a narrow pedestrian laneway within a Z5 zoning area (City Centre) and adjoins several Protected Structures. The Dublin City Council initially refused permission, citing concerns over visual clutter and bulk. The Inspector concurred, arguing that while the shopfront is of good quality, its physical...
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