Core Reason for the Refused Part
The signage and external paint finishes fail to comply with design standards for Architectural Conservation Areas, adversely affecting the character of the Malahide ACA and contravening specific development plan objectives.
Decision Maker's Conclusion
- The externally hung wall sign and window signage do not conform to guidance for Architectural Conservation Areas (ACAs) as they involve prohibited illumination, product advertising, and excessive proliferation on windows.
- The use of external red paint on the front sills is inconsistent with the Malahide Public Realm Strategy: Design Guide for Shopfronts and contemporary design standards.
- The development materially contravenes objectives regarding corporate logos and lighting, setting an inappropriate precedent that would degrade the visual character of the Malahide Architectural Conservation Area.
Cited Policies (CDP)
Table 14.25Section 14.4.5Objective DMS010Objective DMSO8Fingal County Development Plan 2023-2029
Decision Document Summary
This application sought retention planning permission for additional works at the Apache Pizza premises on Townyard Lane, Malahide. While some elements were granted, the local authority refused retention for specific signage and external paint finishes. The refusal is centered on the location's sensitive context within the Malahide Architectural Conservation Area (ACA), where the proposed red sills and window/wall signage were found to violate strict design guidelines regarding corporate brandin...SOURCE PDFOpen Original
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