WEB1640/24
the replacement of the existing advertising display (3.25m wide x 3.25m high) with a digital advertising display (2.8m wide x 2.8m high and a depth of 200mm) on the rear wall of No. 151 Pearse Street, Dublin 2 (facing Sandwith Street Upper) including all associated site works and services and to permanently decommission and remove 1 no. 6 sheet lightbox on the side wall of Padraig Pearse pub, 81/82 Pearse Street, Dublin 2 facing Erne Street Lower, Dublin 2 and 1 no. 6 sheet lightbox at 2a Irishtown Road, Dublin 4.
Core Refusal Reason
The proposed digital advertising display would negatively impact the visual and residential amenity of the Z2 zoned area due to its scale, lighting, and location on the rear elevation.
Decision Maker's Conclusion
- The scale, proportions, and lighting of the digital display would have an adverse visual impact on the rear elevation of the building and the surrounding residentially zoned (Z2) area.
- The development would seriously injure the residential amenity of the application site and adjoining properties, leading to a depreciation in property value.
- The proposal is contrary to specific policies of the 2022-2028 Dublin City Development Plan and would set an undesirable precedent for similar developments in the area.
Cited Policies (CDP)
Decision Document Summary
The application sought to replace an existing 3.25m x 3.25m advertising display with a digital version at 151 Pearse Street, Dublin 2. The local authority refused permission because the structure's location on the rear elevation within a Z2 residentially zoned area would be visually intrusive and detrimental to residential amenities. The decision cited conflicts with Policies CCUV45 and Appendix 17 of the Dublin City Development Plan 2022-2028, noting concerns over property devaluation and the c...PDF Document Missing
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