SD24A/0136W

New external signage with internal illumination at high level to Northern façade with internal LED display signage (2.5m x 2.1m) at ground floor level.

Refused

Core Refusal Reason

Non-compliance with South Dublin County Development Plan standards for signage and advertising, resulting in adverse impacts on visual and residential amenity.

Decision Maker's Conclusion

  • The proposed signage fails to meet the specific criteria for advertising and corporate information outlined in the South Dublin County Development Plan 2022-2028.
  • Approval would establish an undesirable precedent for similar signage, leading to a cumulative negative impact on the character of the area.
  • The development would be detrimental to the visual and residential amenities of the locality and is contrary to the proper planning and sustainable development of the area.

Cited Policies (CDP)

Section 12.5.7Table 12.19

Decision Document Summary

The proposal involved the installation of internally illuminated high-level signage on the northern façade of a ground-floor restaurant unit at Tallaght Cross Belgard Square, Dublin 24. The Planning Authority refused permission because the signage did not adhere to the standards set out in Section 12.5.7 and Table 12.19 of the South Dublin County Development Plan 2022-2028. The refusal was based on concerns regarding the impact on visual and residential amenities and the potential for setting an...
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