WEBDSDZ6093/25
RETENTION: We, Lidoc Experiences LTD, intend to apply for retention planning permission for development at a site of 370 sqm at Unit 7, Tower 2, The Flour Mill, Bolands Quay, Ringsend Road and Barrow Street, Dublin 4. The application relates to seeking retention for an existing development within a Strategic Development Zone Planning Scheme area. The development consists of the addition of window signage manifestations within Unit 7 (ground floor) of Tower 2.
Core Refusal Reason
The retention of signage manifestations obscures views into the unit, creating a dead frontage that is injurious to the streetscape character and contrary to development plan policies regarding shopfront design.
Decision Maker's Conclusion
- The existing signage manifestations obscure views into the ground floor unit, resulting in a dead frontage that negatively impacts the character and amenities of the streetscape.
- The proposal violates Section 15.17.5 of the Dublin City Council Development Plan 2022–2028, which prohibits signage that blocks visibility into business premises.
- Granting retention would establish an undesirable precedent for similar unacceptable signage and is fundamentally contrary to the Z14 land use zoning and the proper planning of the area.
Cited Policies (CDP)
Decision Document Summary
Lidoc Experiences LTD sought retention permission for existing signage manifestations at The Hot Box Sauna, located at Tower 2, The Flour Mills, Bolands Quay, Dublin 4. The local authority refused the application because the signage covers the entire ground floor façade, obscuring internal views and creating a 'dead frontage' along the street. This was found to be injurious to the visual amenity of the area, non-compliant with specific shopfront design policies in the Dublin City Council Develop...PDF Document Missing
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