Core Refusal Reason
The proposal fails to comply with the Outdoor Advertising Strategy's requirement for the rationalisation of existing signage, leading to visual clutter and injury to visual amenity.
Decision Maker's Conclusion
- The development is contrary to Appendix 17 of the Development Plan as it does not include the removal of an existing advertising panel to rationalise signage in the city.
- The proposal would set an undesirable precedent for the proliferation of similar advertising structures, contributing to visual clutter.
- The sign would be seriously injurious to the visual amenity of the area and is inconsistent with the proper planning and sustainable development of the locality.
Cited Policies (CDP)
Appendix 17 (Outdoor Advertising Strategy)Dublin City Development Plan 2022–2028
Decision Document Summary
The proposal involved the erection of a 2m wide by 3m high digital LED advertising sign on the north-west elevation of Lowes Pub at 27 Dolphin's Barn Street, Dublin 8. Dublin City Council refused permission because the application did not provide for the removal of any existing signage, a requirement under the Dublin City Development Plan 2022–2028 to ensure the rationalisation of outdoor advertising. It was determined that the new structure would negatively impact the visual amenity of the stre...SOURCE PDFOpen Original
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