WEB1715/26
PROTECTED STRUCTURE A new glazed shopfront within existing structural openings and signage to include 3no. new facade logo signs with individually illuminated letters on a Protected Structure under the 2022-2028 Dublin City development plan Ref No. 5059 (Upper floor facade only) within an architectural conservation area.
Refused
Core Refusal Reason
The proposed signage is visually intrusive and inappropriate for a Protected Structure and Conservation Area due to its excessive scale, materials, and strident design.
Decision Maker's Conclusion
- The extensive signage, excessive lettering dimensions, and strident color scheme would cause serious visual injury to the Protected Structure and the surrounding Conservation Area.
- The proposed materials and illumination methods are inconsistent with the Dublin City Development Plan 2022-2028 and the guidance set out in the Shopfront Design Guide (2001).
- Granting permission would establish an undesirable precedent for similar inappropriate developments, undermining the proper planning and sustainable development of the area.
Cited Policies (CDP)
Policy BHA2Policy BHA9Section 15.17.5Appendix 17
Decision Document Summary
The proposal sought to install a new glazed shopfront within existing structural openings at 23 Mary Street/Jervis Centre, Dublin 1, a site designated as a Protected Structure. The application was refused because the proposed signage—specifically the fascia, lettering size, materials, and illumination—was deemed visually strident and harmful to the architectural integrity of the building and the wider Conservation Area. The planning authority concluded that the development failed to comply with ...SOURCE PDFOpen Original
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