Core Refusal Reason
The proposed digital advertising sign is located in a Z1 residential zone where such development is not permitted, resulting in a material contravention of the Dublin City Development Plan 2022-2028.
Decision Maker's Conclusion
- The development is located on lands zoned Z1 for residential protection, where outdoor advertising is not permitted or open for consideration under Section 14.7.1 of the Development Plan.
- The proposed digital illuminated sign would seriously injure the visual and residential amenities of the surrounding area.
- The proposal fails to comply with the Advertising and Signage Strategy in Appendix 17 and is located outside the designated Advertising Control Zone 3.
Cited Policies (CDP)
Section 14.7.1Z1 zoning objectiveAppendix 17
Decision Document Summary
The proposal sought to replace an existing 6m x 3m advertising display with a digital version at 2 Herberton Road, Dublin 12. The planning authority refused the application primarily because the site is zoned Z1 (Residential), a designation where outdoor advertising is strictly prohibited according to the Dublin City Development Plan 2022-2028. Furthermore, the development was deemed a material contravention of the zoning objective, lacked compliance with replacement signage standards in Appendi...SOURCE PDFOpen Original
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