SD26A/0141W

The replacement of the existing west-facing advertising display (6m wide x 3m high) with a digital advertising display (6m wide x 3m high with a depth of 0.25m) and the permanent removal of the existing east facing advertising display including all associated site works and services.

Refused

Core Refusal Reason

The proposed digital advertising display constitutes a traffic hazard and fails to comply with the advertising standards and policies of the South Dublin County Development Plan 2022-2028.

Decision Maker's Conclusion

  • The proposal represents a piecemeal approach to digital signage that fails to comply with the specific policies and standards set out in the County Development Plan.
  • The nature and location of the digital display adjacent to a heavily trafficked major road would create a significant traffic hazard.
  • The development would adversely affect road safety and is contrary to the proper planning and sustainable development of the area.

Cited Policies (CDP)

Section 12.5.7Table 12.19

Decision Document Summary

The proposal sought permission for the replacement of an existing 6m x 3m west-facing advertising display with a new digital unit at 1a Robinhood Park, Longmile Road, Dublin 22. South Dublin County Council refused the application, determining that the digital signage would result in a piecemeal development inconsistent with the South Dublin County Development Plan 2022-2028. Crucially, the planning authority concluded that the display's proximity to a major, heavily trafficked road would distrac...
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