SD26A/0140W

The replacement of the existing east facing advertising display (6m wide x 3m high) with a digital advertising display (6m wide x 3m high with a depth of 0.25m) and the permanent removal of the existing west facing advertising display including all associated site works and services.

Refused

Core Refusal Reason

The proposed digital advertising display represents a piecemeal approach to signage that fails to meet Development Plan standards and poses a traffic hazard on a major road.

Decision Maker's Conclusion

  • The proposal represents a piecemeal approach to digital signage that fails to comply with the policies and standards of the South Dublin County Development Plan 2022-2028.
  • The nature and location of the digital display adjacent to a heavily trafficked major road would create a significant traffic hazard.
  • The development would adversely affect road safety and is contrary to the proper planning and sustainable development of the area.

Cited Policies (CDP)

Section 12.5.7Table 12.19

Decision Document Summary

This application sought permission to replace an existing 6m x 3m east-facing advertising display with a digital version at Fox & Geese, Naas Road, Dublin 22. South Dublin County Council refused the proposal primarily because it constitutes a piecemeal development that contravenes the South Dublin County Development Plan 2022-2028. Furthermore, the planning authority determined that the digital signage would distract drivers on a major, heavily trafficked route, thereby creating a traffic hazard...
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