Core Reason for the Refused Part
The proposed freestanding sign is visually dominant and incongruous with the residential character of the area, leading to visual clutter and non-compliance with specific development plan standards for outdoor advertising.
Decision Maker's Conclusion
- The freestanding signage is unsympathetic to the predominantly residential nature of the immediate area and the site's 'A' zoning objective.
- The development would appear visually dominant and incongruous relative to the subject property and adjacent semi-detached dwellings.
- The proposal would result in unnecessary visual clutter along Rock Road and fails to comply with specific development plan standards for free-standing displays.
Cited Policies (CDP)
Section 12.6.8.5Zoning Objective 'A'
Decision Document Summary
The proposal sought permission for two signs at 45 Rock Road, Blackrock: one affixed to the building facade and one freestanding sign in the front curtilage. While the wall-mounted sign was deemed acceptable, the Planning Authority issued a split decision, refusing the freestanding element. The refusal was based on the sign's negative visual impact on the residential streetscape, its incongruity with neighboring semi-detached houses, and its failure to meet the criteria set out in Section 12.6.8...SOURCE PDFOpen Original
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