Core Refusal Reason
The Planning Authority refused permission on the grounds that the digital signage would distract motorists on the N11, creating a traffic hazard, and would be visually obtrusive; however, the Inspector recommends granting permission as the proposal is a replacement of existing signage in a commercial zone and is unlikely to cause a hazard.
Decision Maker's Conclusion
- The proposed development is permissible in principle within the 'NC' (Neighbourhood Centre) zoning objective and aligns with CDP policies acknowledging the transition to digital advertising.
- The proposal involves replacing existing signage with digital displays of the same scale, which, given the established commercial context and separation from residential areas, will not significantly injure visual or residential amenities.
- Traffic safety concerns are mitigated as the signage is set back from the N11, the Planning Authority's own Transportation Department raised no objection, and similar larger digital displays already exist in the immediate vicinity.
Cited Policies (CDP)
Section 12.6.8.2Section 13.1.2Section 12.6.8.5Section 12.6.8.7
Decision Document Summary
The proposal involves the replacement of two existing static advertising displays (c. 1.9m x 2.8m) with modern LED digital displays on an existing 4.8m high steel pole structure at Whelehans Wines, Loughlinstown. The site is located on a slip road parallel to the N11 in an area zoned 'NC' for neighbourhood centre facilities. While the Planning Authority refused the application due to concerns over motorist distraction and visual obtrusion, the Inspector recommends overturning this decision. The ...SOURCE PDFOpen Original
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