WEB2270/24
Permission is sought for signage installation to include new 'KFC' aluminium lettering on fascia with halo effect lighting to the rear, replacement of existing projecting sign with KFC projecting aluminium fabricated sign box, internally mounted "Hello" sign to be internally illuminated and an internally installed double sided digital EGP in the window, as well as shop front changes to include the installation of vinyl manifestations on glazing, respraying of existing timber side panelling and fascia and aluminium window surrounds, installation of new "Victorian" profile hardwood moulding with halo back lighting strips and the replacement of existing moulding with new "Victorian" profile hardwood moulding with halo back lighting strips. This application is located within Grafton Street and Environs Scheme of Special Planning Control.
Core Refusal Reason
The proposed signage and digital displays would cause visual clutter and harm the character of the Grafton Street Architectural Conservation Area, failing to comply with specific shopfront and planning control standards.
Decision Maker's Conclusion
- The combination of fascia signage, projecting signs, and internal digital displays would create visual clutter and injure the amenities of a sensitive streetscape within a designated Architectural Conservation Area.
- The development fails to adhere to the Dublin City Council Shopfront Guidelines 2001 and the specific requirements of the Special Planning Control Scheme for Grafton Street regarding shopfront signage.
- Granting permission would establish an undesirable precedent for similar developments that adversely affect the architectural integrity and sustainable development of the Grafton Street area.
Cited Policies (CDP)
Decision Document Summary
The proposal involved the installation of various signage elements at 4 Grafton Street, including aluminium lettering, a projecting sign, an internally illuminated 'Hello' sign, and a double-sided digital EGP in the shop window. The local authority refused the application on the grounds that the cumulative impact of these elements would result in visual clutter and detract from the character of the Grafton Street Architectural Conservation Area. The decision emphasized that the proposal contrave...PDF Document Missing
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