WEB2583/24
PROTECTED STRUCTURE / RETENTION AND PERMISSION : is sought for 4no. projecting signs on the front elevation of the building and an internally mounted Hello sign. Permission is sought for the replacement of existing signage with new, white, internally illuminated KFC lettering, the installation of a double-sided light box fitted internally above the entrance, the replacement of 4no. projecting signs with KFC branded signage and an internally installed double sided digital EGP in the window. Permission is also sought for shop front changes to include respraying of existing aluminium windows and aluminium cladding, installation of vinyl manifestations on glazing, installation of a new entrance door and internal installation of white bucket portal behind shop front glazing with associated ancillary works. Permission is also sought for stabilisation works to the shop front glazing. This application pertains to a Protected Structure. The application is located within O Connell Street and Environs Scheme of Special Planning Control.
Core Refusal Reason
The retention of four projecting signs would negatively impact the architectural character of a Protected Structure and the surrounding Architectural Conservation Area due to visual clutter and non-compliance with shopfront design standards.
Decision Maker's Conclusion
- The signage contributes to a cumulative proliferation of unauthorized and unsympathetic installations that create a seriously cluttered appearance on the front facade.
- The development results in serious injury to the special architectural character of the Protected Structure, the Architectural Conservation Area, and the Area of Special Planning Control.
- The proposal contravenes specific Dublin City Council Development Plan policies and the Shopfront Design Guide, setting an undesirable precedent for similar developments.
Cited Policies (CDP)
Decision Document Summary
This application sought retention permission for four projecting signs at 16 Westmoreland Street, Dublin 2, a site designated as a Protected Structure within an Architectural Conservation Area and Area of Special Planning Control. Dublin City Council refused the application because the signage contributes to visual clutter and negatively impacts the architectural integrity of the historic streetscape. The decision noted that the proposal fails to adhere to the Dublin City Council Development Pla...PDF Document Missing
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