Core Refusal Reason
Material contravention of a previous planning condition prohibiting projecting signage and negative impact on the character of a designated conservation area.
Decision Maker's Conclusion
- The proposed sign materially contravenes Condition 3 of planning permission WEB1583/23, which expressly prohibits projecting signage on this specific site.
- The installation would contribute to visual clutter and set an undesirable precedent, thereby detracting from the character and visual amenities of the Liffey Quays conservation area.
- The proposal fails to respect the setting of the conservation area and is contrary to the Dublin City Development Plan 2022–2028 policies regarding shopfront design and heritage protection.
Cited Policies (CDP)
Policy BHA9Section 15.15.2.2Section 15.17.5Shopfront Design Guidelines
Decision Document Summary
The proposal sought planning permission for an exterior illuminated projecting sign at Unit 1 The Bookend, Essex Quay, Dublin 8. The site occupies a prominent position within the Liffey Quays, a designated conservation area. The application was refused because it directly violates a previous planning condition (WEB1583/23) that specifically prohibited projecting signs at this location. Additionally, the planning authority determined that the sign would result in visual clutter and fail to protec...SOURCE PDFOpen Original
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