Core Refusal Reason
The proposed and retained signage is visually obtrusive and incompatible with the residential character and zoning of the area.
Decision Maker's Conclusion
- The signage is unsympathetic to the predominantly residential nature of the area and its Zoning Objective ‘A’ status.
- The development would result in visual clutter that is visually dominant and unduly obtrusive.
- Granting permission would set an undesirable precedent for similar commercial signage in a residential area.
Cited Policies (CDP)
Section 12.6.8.2Section 12.6.8.5
Decision Document Summary
The application seeks permission for a new illuminated sign and the retention of existing signage at 45 Rock Road, Blackrock, a site zoned for residential use (Objective 'A'). The local authority refused the proposal on the grounds that the signage is incompatible with the residential character of the immediate vicinity. It was determined that the development would create visual clutter, appear overly dominant, and conflict with specific signage policies in the Dun Laoghaire-Rathdown County Deve...SOURCE PDFOpen Original
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