Core Refusal Reason
The signage is of excessive scale, features cluttered lettering, and lacks street numbering, resulting in an obtrusive development that injures the visual amenities of the area and contravenes shopfront design standards.
Decision Maker's Conclusion
- The scale of the proposed signage is considered excessive and the lettering is overly cluttered, creating an obtrusive visual impact on the mid-terrace period structure.
- The development fails to comply with specific County Development Plan requirements regarding the inclusion of street numbering on the shopfront fascia.
- The proposal would negatively impact the visual amenities of the Bray town centre and is contrary to development plan objectives that promote high-quality design and materials for shopfronts.
Cited Policies (CDP)
CPO 8.10CPO 8.11CPO 8.12Appendix 1, Section 6.2Appendix 1, Section 6.4
Decision Document Summary
This application sought the retention of five plastic signs at 'Smart Shop Eurostore', located in a mid-terrace period building at 2 Quinsborough Road, Bray. Wicklow County Council refused the application on the grounds that the signage is of an excessive scale and features cluttered lettering that is obtrusive to the streetscape. The Planning Authority determined that the proposal, which also lacked required street numbering, would injure the visual amenities of the area and fail to meet the de...SOURCE PDFOpen Original
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