3098/25
PROTECTED STRUCTURE : The development will consist of the replacement of 1No. illuminated 12.85m x 3.5m advertising display with 1No. digital 6.28m by 3.4m advertising display at the side gable of 41 Upper Gardiner Street , Dublin 1 , a protected structure and all associasted site works and services .
Core Refusal Reason
While the Planning Authority initially refused permission, the Inspector recommends granting the appeal because the 50% reduction in the scale of advertising on the gable of a protected structure, combined with the decommissioning of another billboard nearby, results in a net benefit to the built heritage and general streetscape.
Decision Maker's Conclusion
- The proposed 50% reduction in advertising area improves the legibility and setting of the protected structure and the surrounding conservation area.
- The decommissioning of an additional off-site billboard at Gardiner Place satisfies the requirements for rationalization of signage and represents a significant planning gain.
- Operational controls such as night-time sleep modes and luminance limits ensure that the digital display will not negatively impact residential amenity on Dorset Street.
Cited Policies (CDP)
Decision Document Summary
This report concerns a first-party appeal by JCDecaux Ireland Limited following Dublin City Council's refusal of permission to replace an existing 45sqm paper billboard with a 21sqm digital display at 41 Upper Gardiner Street, a protected structure. The site is located at a prominent junction in a Z4 'key urban village' zone and within a conservation area. The Planning Authority refused the proposal on the grounds of negative visual impact on architectural character and insufficient planning gai...PDF Document Missing
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