WEB1680/25

The replacement of 1No. internally illuminated 6.4m x 3.4m Premiere advertising display with 1No. digital 6.28m x 3.4m advertising display at 109 Rathgar Road, Dublin 6, and the permanent removal of 2No. 6.3m x 3.3m advertising displays on the Grand Canal bank at Dolphins Barn Bridge, adjacent to 45 Dolphins Barn Road, Dublin 8, and all associated site works and services.

Refused

Core Refusal Reason

The Inspector recommended granting permission, reversing the Planning Authority's refusal, on the basis that the proposal constitutes an acceptable upgrade of a long-established non-conforming use and provides a net reduction of 36sqm of advertising signage in the city.

Decision Maker's Conclusion

  • The replacement of the static sign with a digital display of similar dimensions is an acceptable improvement of a long-established non-conforming use under Section 14.5 of the Development Plan.
  • The decommissioning of two signs at Dolphins Barn Road results in a net reduction of 36sqm of signage, representing a significant planning gain and rationalisation of external media in accordance with Appendix 17.
  • The visual impact on the adjacent Protected Structure (Christ Church) and nearby residential apartments is considered neutral or marginal, mitigated by slimline design, existing tree screening, and a nightly four-hour 'sleep mode'.

Cited Policies (CDP)

Policy BHA2 (Development of Protected Structures)Policy BHA9 (Conservation Areas)Policy CCUV45 (Advertising Structures)Appendix 17 (Advertising and Signage Strategy)Zoning Objective Z15 (Community and Social Infrastructure)Section 14.5 (Non-conforming uses)Section 15.15.2.3 (Protected Structures)Advertising Control Zone 6

Decision Document Summary

This Inspector's Report evaluates a first-party appeal by JcDecaux Ireland Limited against Dublin City Council's decision to refuse permission for the replacement of a static illuminated advert with a digital one at 109 Rathgar Road. The site is located within the curtilage of Christ Church Presbyterian Church, a Protected Structure, in an area zoned Z15. The Planning Authority initially refused the application, citing heritage concerns and a lack of sufficient 'planning gain.' However, the Insp...
SOURCE PDFOpen Original
Note: If code appears below, the council site is blocking the preview. Please open the original file.

PDF Document Missing

The original decision document for this case could not be linked. This often happens for older cases or those with restricted documentation.

Search for case on ABP