Core Refusal Reason
The signage is visually cluttered and incompatible with the Architectural Conservation Area (ACA) of Grafton Street, failing to meet specific shopfront guidelines and planning policies.
Decision Maker's Conclusion
- The signage design, featuring a bright color palette and excessive materials, creates a visually cluttered façade that harms the character of the sensitive Grafton Street Architectural Conservation Area.
- The proposal fails to comply with the Dublin City Council Shopfront Guidelines 2001 and the specific requirements for shopfront signage outlined in the Grafton Street Special Planning Control Scheme.
- Granting retention would set an undesirable precedent for similar developments, materially contravene policy BHA7, and negatively impact the proper planning and sustainable development of the area.
Cited Policies (CDP)
Policy BHA7Section 3.3.9 'Shopfront Signage' of the Special Planning Control Scheme (SPCS) for Grafton StreetDublin City Council Shopfront Guidelines 2001
Decision Document Summary
This application sought retention permission for a new external fascia sign featuring the 'Build A Bear' logo at 47 Grafton Street, Dublin 2. The site is located within a designated Architectural Conservation Area (ACA) and is subject to the Grafton Street Special Planning Control Scheme. The local authority refused the application because the signage's bright colors and material volume result in a cluttered appearance that detracts from the streetscape's character. The development was found to ...SOURCE PDFOpen Original
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