3159/25
PROTECTED STRUCTURE: For the replacement of 1 No. illuminated 6.29m x 6.64m advertising display with 1No. digital 6.28m x 3.4m advertising display at 40 Lower Kevin Street, Dublin 8 (Protected Structure), and the permanent decommissioning of 1 No. 6.3m x 3.3m illuminated advertising display at 138 South Circular Road, Dublin 8, and all associated site works and services.
Core Refusal Reason
The proposed digital signage, by reason of its prominence and scale on a Protected Structure and its close proximity to residential windows/balconies, would adversely affect the architectural character of the building and seriously injure the residential amenity of occupants.
Decision Maker's Conclusion
- The digital display, despite being 50% smaller than the existing advert, remains a considerably large and incongruous addition to a Protected Structure that fails to conserve its special character.
- The proximity of the illuminated, variable digital display to the balconies and windows of the Bishop Street Flats would cause unacceptable injury to residential amenity.
- The development is contrary to Policy BHA2 of the Dublin City Development Plan 2022-2028 and is inconsistent with the Board's previous determinations for similar proposals on this site.
Cited Policies (CDP)
Decision Document Summary
The proposal involves replacing a large existing illuminated advert (approx. 41sqm) on the gable wall of 40 Lower Kevin Street—a Protected Structure and former Moravian church—with a smaller digital display (approx. 21sqm). As part of the application, the developer offered to decommission another advert at 138 South Circular Road to provide a 'planning gain'. The site is located in a sensitive urban context near St. Stephen's Green, adjacent to residential apartments (Bishop Street Flats) and ot...PDF Document Missing
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