2543872

For permission at the Maldron Hotel, 93-95 South Mall, 17-18 Parnell Place, and Beasley Street, Cork. The proposed development will consist of the erection of an internally illuminated sign (6.4 x .5 sqm) on the South Mall façade of the Hotel. Nos. 17 and 18 Parnell Place which form part of the hotel, are Protected Structures (Refs. PS823 and PS822).

Refused

Core Refusal Reason

The proposed signage would result in visual clutter and negatively impact the character and visual amenity of the South Mall area.

Decision Maker's Conclusion

  • The location, massing, and scale of the proposed internally illuminated sign would contribute to visual clutter and fail to harmonize with the established character of the South Mall.
  • The development would set an undesirable precedent for similar signage at this location, further eroding the visual quality of the streetscape.
  • The proposal is contrary to Section 11.194 of the Cork City Development Plan 2022-2028 and would be detrimental to the proper planning and sustainable development of the area.

Cited Policies (CDP)

Section 11.194

Decision Document Summary

Dalata Hotel Group PLC proposed the installation of a 6.4m x 0.5m internally illuminated sign on the South Mall façade of the Maldron Hotel, a site encompassing Protected Structures at 17-18 Parnell Place. Cork City Council refused the application on the grounds that the sign's scale and design would create visual clutter and fail to respect the architectural character of the area. The decision noted that the proposal conflicts with specific Development Plan policies regarding building advertise...
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