Core Reason for the Refused Part
The two internally illuminated projecting signs are refused due to their excessive scale and bulk, which cause visual clutter and negatively impact the architectural character of the red brick facade and the surrounding city centre laneway.
Decision Maker's Conclusion
- The design, scale, and bulk of the projecting signs fail to complement the restrained architectural expression of the existing red brick building.
- The signs result in visual clutter that is injurious to the character and visual amenities of a busy pedestrian laneway adjoining a Protected Structure.
- Retention would establish an undesirable precedent and conflict with the Shopfront Design Guide 2001 and the Dublin City Development Plan 2022-2028.
Cited Policies (CDP)
Dublin City Development Plan 2022-2028Shopfront Design Guide 2001
Decision Document Summary
This application sought retention permission for backlit fascia signage and two internally illuminated projecting signs at 4 Dame Lane, Dublin 2. The local authority issued a split decision, granting permission for the fascia signage (contingent on removing an unauthorized timber shopfront) but refusing the projecting signs. The refusal was grounded in the signs' failure to respect the building's architectural character, their contribution to visual clutter in a sensitive city centre context, an...SOURCE PDFOpen Original
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