WEB2405/25

PROTECTED STRUCTURE : RETENTION: Retention permission is being sought for development at the Decathlon Store at the Ground floor of the Clery's Building 18-27 O'Connell Street lower and Sackville Place, Dublin 1 A Protected Structure reference 6003. The development consists of 3 digital display screens, ultra slim design, crystal UHD 220x90cm, to be kept in a fixed operating mode. One screen is in the southern most window display on the O'Connell Street façade and two screens are in the western window displays on the Sackville Place façade. All screens are located within the window display and directly behind the glazing supported on individual stands.

Refused

Core Refusal Reason

The digital signage causes unacceptable visual clutter and adversely impacts the architectural integrity of a nationally significant Protected Structure and the O'Connell Street Architectural Conservation Area.

Decision Maker's Conclusion

  • The introduction of digital signage in the window displays creates unacceptable visual clutter that injures the carefully composed facade of the nationally significant Clery’s building.
  • The development has an adverse visual impact on the O’Connell Street streetscape, the Architectural Conservation Area (ACA), and the Scheme of Special Planning Control (SSPC).
  • Retention of the signage would establish an undesirable planning precedent and directly contravenes multiple heritage and design policies of the Dublin City Development Plan 2022–2028 and the Shopfront Design Guide.

Cited Policies (CDP)

Section 15.15.2Section 15.17.5Policy BHA2 (b), (c), (d), (e) and (g)Policy BHA7 (a), (b) and (c)Policy BHA9

Decision Document Summary

Retention permission was sought for digital signage within the window displays of the Decathlon store, located on the ground floor of the iconic Clery's Building on O'Connell Street Lower, Dublin 1. As a Protected Structure of national significance within a sensitive Architectural Conservation Area, the local authority determined that the signage negatively impacts the building's historic facade and the wider streetscape. The proposal was refused as it was deemed to cause visual clutter, contrav...
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