WEB2581/25
RETENTION : WE, 3Dental Ltd, INTEND TO APPLY FOR RETENTION PERMISSION For development at this site at 13-16 Redmond's Hill, Aungier Street, Dublin 2, D02RP46. The development consists of a retention planning application for existing front elevation signage incl: (1) Sign No. 1 illuminated block lettering sign above 1st fl. windows; (2) Sign No. 2 Decal sign fixed inside glazing above 1st. fl; (3) Sign No. 3 board sign over front entrance & service entrance; & (4) Sign No. 4 incl. 3 x board signs fixed at 1st fl. to windows.
Core Refusal Reason
The Inspector recommends a split decision, granting retention for Sign No. 3 while refusing Sign Nos. 1, 2, and 4. The refused signs are considered excessive in quantum, visually cluttered, and strident, failing to protect the character and appearance of the Aungier Street Conservation Area, whereas Sign No. 3 is deemed appropriate for identifying access to upper-floor medical services.
Decision Maker's Conclusion
- While some signage is necessary for a medical practice occupying upper floors to assist patient identification, the provision of six separate signs for a single operator is excessive and results in significant visual clutter.
- Sign No. 3 (the board sign over the entrance) is acceptable as it is appropriately scaled and located at the point of access, complying with the spirit of the Dublin City Development Plan policies for upper-floor uses.
- Sign Nos. 1, 2, and 4, characterized by large block lettering and discordant coloring, constitute strident features that detract from the visual quality and conservation status of the streetscape.
Cited Policies (CDP)
Decision Document Summary
The proposal seeks retention permission for six existing signs on the front elevation of 13-16 Redmond’s Hill, Dublin 2, which houses a 3Dental clinic on the upper floors of a modern mixed-use building. The site is situated within the Aungier Street Conservation Area and is zoned Z5 (City Centre). The Planning Authority initially refused all signage, citing visual clutter and conflict with shopfront design guidelines. The applicant argued that the signs are restrained compared to previous occupi...PDF Document Missing
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