2468/21

PERMISSION & RETENTION: Permission sought for the retention of a 6.1m x 3.05m advertising sign (8.44m from ground to top) replacing an earlier 4.3m x 3.05m sign at the same height which in turn replaced the original 1970s 6.1m x 3.05m sign at the same height and for its conversion from light box to digital display to the side wall.

Refused

Core Refusal Reason

The signage would result in visual clutter and injury to the character of the area due to its scale, prominent location, and the existing high concentration of advertisements in the vicinity.

Decision Maker's Conclusion

  • The scale and prominent location of the signage, combined with the existing high concentration of similar advertisements, would create significant visual clutter.
  • The development is considered visually obtrusive and would seriously injure the character of the Donnybrook area.
  • The proposal is contrary to Policy SC 23 of the Dublin City Development Plan 2016-2022 regarding the management of advertising structures.

Cited Policies (CDP)

Policy SC 23

Decision Document Summary

This application sought permission for the retention of a 6.1m x 3.05m advertisement and the installation of replacement digital signage at 37 Main Street, Donnybrook. The planning authority refused the proposal because the signage is excessively prominent and contributes to an over-concentration of outdoor advertising in the immediate area. It was determined that the development would be visually obtrusive and detrimental to the local character, failing to comply with development plan policies ...
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