Core Refusal Reason
The proposal was refused due to poor urban design that fails to provide an active street frontage and a direct conflict with industrial land-use zoning where retail is not permitted.
Decision Maker's Conclusion
- The design features a 70-metre blank facade and excessive hard paving that fails to provide an active frontage or integrate successfully with the surrounding streetscape.
- The development is contrary to the design principles set out in the national 'Retail Design Manual' and specific retail policies within the County Development Plan.
- Part of the site is zoned for 'Industrial' use, which does not permit retail development, making the proposal a violation of established land-use policy.
Cited Policies (CDP)
Section 18.17.1 of the Wexford County Development Plan 2013-2019Wexford Town & Environs Development Plan 2009-2015
Decision Document Summary
The application proposed the construction of a new discount food store at a prominent junction in Whitemill North, Wexford. The local authority refused the development because its design—characterized by long blank facades and a lack of landscaping—was deemed detrimental to the visual amenity and streetscape. Additionally, the proposal was found to be fundamentally incompatible with the site's land-use zoning, as a portion of the development area is reserved for industrial use where retail activ...SOURCE PDFOpen Original
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