Core Refusal Reason
The proposed digital advertising panel would be visually dominant and obtrusive, detracting from the architectural character and visual amenities of a highly sensitive conservation area and setting an undesirable precedent for similar developments on upper facades.
Decision Maker's Conclusion
- The installation would radically interrupt the architectural continuity and uniformity of the streetscape along the west side of St. Stephen’s Green.
- The site is located within a highly sensitive receiving environment (CA and adjacent to ACA/ASPC) where the proposed dominant insertion is considered insensitive and contrary to Policy CHC4 of the Development Plan.
- The proposal would set an unwanted precedent for similar advertising on upper facades, leading to significant visual clutter and injury to the visual amenities of the surrounding built environment.
Cited Policies (CDP)
Zoning Objective Z5Policy CHC4Section 11.1.5.4 (Policies and objectives for ACAs and CAs)Section 19.6 (Criteria for consideration of advertising on private land)Appendix 19 (Outdoor Advertising Strategy)Section 3.4.6 (Special Planning Control Scheme for Grafton Street and Environs)Section 7 (Objectives for commercial street signage)
Decision Document Summary
The application sought permission for a 12.5 sq.m digital advertising panel mounted between the first and third floors of the St. Stephen’s Green Shopping Centre facade (Unit B1B). The site occupies a prominent position overlooking St. Stephen's Green Park and is situated within a Conservation Area (CA) and adjacent to the South City Retail Quarter Architectural Conservation Area (ACA). Dublin City Council initially refused permission due to visual dominance and negative impact on architectural ...SOURCE PDFOpen Original
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