Core Refusal Reason
The proposed LED advertising screen is located in the Royal Canal Conservation Area and would be visually intrusive and obtrusive at a prominent city gateway, contrary to Development Plan policies CHC4 and Section 19.6.
Decision Maker's Conclusion
- The Inspector concluded that there is a strong presumption against large illuminated signage in this specific location due to its status as a prominent 'gateway' to the city and its positioning within the Royal Canal Conservation Area.
- While the applicant offered to reduce the scale of the sign by 28% as a mitigation measure, the Inspector found that this did not overcome the fundamental concern regarding the negative impact on the visual amenity and local character.
- The Inspector recommended that the Board uphold the Planning Authority's decision to refuse, as the development would set an undesirable precedent and fails to actively enhance the designated conservation area.
Cited Policies (CDP)
Policy CHC4Section 19.6Appendix 19Z3 Zoning
Decision Document Summary
The proposal involves the installation of a large (initially 6m x 3m) externally mounted LED advertising display on the northern gable of Prospect House, Glasnevin. The site is situated on a constrained sliver of land between the Royal Canal and the Dublin-Sligo rail line within a Z3 zoned area and the Royal Canal Conservation Area. Dublin City Council refused permission, citing visual obtrusiveness and conflict with Policy CHC4. During the appeal, the applicant submitted amendments to reduce th...SOURCE PDFOpen Original
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