3178/21

RETENTION. Permission for the retention of 1 no. previously permitted sign to the south/west elevation of existing building. The sign consists of individual letters mounted on the face of the building. The letters are encased in metal framework finished in either stainless steel, with cream coloured Perspex centres all lit by LED low powered interval lighting.

Refused

Core Refusal Reason

The illuminated high-level sign is considered visually prominent, detracts from the visual and residential amenities of the area, and is contrary to the Dublin City Development Plan policies regarding shopfronts and illuminated signage.

Decision Maker's Conclusion

  • The sign is excessively prominent at night due to its deep red illumination and high-level positioning on the building.
  • The development is detrimental to the residential amenities of the upper-floor apartments within the same building and the wider area.
  • Retention of the signage would set an undesirable precedent for similar high-level commercial signage in a mixed-use townscape.

Cited Policies (CDP)

Section 16.24.3Section 19.3Section 19.6Appendix 19Zoning Z4

Decision Document Summary

The application seeks the retention of an illuminated sign consisting of individual letters on the southwest elevation of a 4-storey modern building at 63/64 Lower Dorset Street. The building is located in a Z4 zoned area and contains a casino at ground floor level with residential apartments above. While the sign had a previous temporary 3-year permission (Ref. 2145/13) to assess its impact, the Planning Authority and the Inspector now conclude that it is unsympathetic to the building and its r...
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View the appeal at An Bord Pleanála