Core Refusal Reason
The proposed signage would result in unacceptable visual clutter and detract from the external appearance of the shopping centre at a prominent location.
Decision Maker's Conclusion
- The number, size, and location of the proposed signs would create unacceptable visual clutter on the shopping centre elevations and the existing car park mast.
- The development would visually detract from the external appearance of the building, which occupies a prominent position at the junction of Marine Road and George’s Street Upper.
- The proposal would set an undesirable precedent for commercial signage and fails to comply with the specific signage standards of the Dún Laoghaire Rathdown County Development Plan 2016-2022.
Cited Policies (CDP)
Section 8.2.6.8 Shopfronts, Signage and Advertising (ii) Signage
Decision Document Summary
The proposal sought permission for external signage at the Dún Laoghaire Shopping Centre, located at a high-profile junction between Marine Road and George’s Street Upper. The local authority refused the application on the grounds that the proposed signs, including those on the building elevations and the car park mast, would lead to excessive visual clutter. It was determined that the development would negatively impact the architectural character of the shopping centre and the surrounding stre...SOURCE PDFOpen Original
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