3754/21

Retention planning permission for development at this site will consist of : retention permission for existing signage at first floor level that faces Beatty's Avenue to the side of the restaurant and all associated site works.

Refused

Core Refusal Reason

The signage is visually intrusive and negatively impacts the character of the Conservation Area due to its first-floor positioning, excessive scale, and illumination.

Decision Maker's Conclusion

  • The signage's first-floor location, scale, and illumination are seriously injurious to the visual amenity of the surrounding area.
  • The development has a seriously negative impact on the character and distinctiveness of the designated Conservation Area.
  • The proposal is contrary to the Dublin City Development Plan 2016-2022 and the proper planning and sustainable development of the area.

Cited Policies (CDP)

Policy CHC4Section 16.24.3

Decision Document Summary

This application sought retention planning permission for signage development at 1A Beatty's Avenue and 2 Merrion Road, Ballsbridge, Dublin 4. Dublin City Council refused the application on the grounds that the signage, by virtue of its elevated position, size, and lighting, represents a visually discordant element in the streetscape. The decision emphasizes that the development fails to respect the character of the Conservation Area and violates specific development plan policies regarding visu...
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