3779/21
The development will consist of the replacement of the existing advertising sign (6m high by 6m wide) structure and overhead lighting with a digital display sign (6m high by 6m wide ) at the gable end of 284 Rathmines Road Lower, Dublin 6. If granted, the permission would be on the basis of removing and decommissioning, in line with the outdoor advertising policy of Dublin City Council, outdoor signage on the upper floors of No.94 Dorset Street Upper, at its junction with Blessington Street, Dublin 7.
Core Planning Reasoning
The Inspector recommended a grant of permission because the proposed digital sign achieves an acceptable balance between advertising provision on a major thoroughfare and the protection of local amenities, specifically through the decommissioning of existing signage elsewhere in the city as a 'planning gain' in line with the Council's rationalisation strategy.
Decision Maker's Conclusion
- The site's location on a radial route within Zone 3 makes it an appropriate location for outdoor advertising under the City Development Plan.
- The removal of existing advertising signage at No. 94 Dorset Street provides a sufficient planning gain to justify the upgrade of the Rathmines site to a digital format.
- The proposal will not adversely affect road safety or residential amenity, provided that the digital display is restricted to static images with controlled luminance and transition intervals.
Cited Policies (CDP)
Decision Document Summary
This report evaluates a proposal by Mistomer Ventures Ltd. to replace an existing 6m x 6m static poster sign and overhead lighting with a digital display sign at 284 Rathmines Road Lower, Dublin 6. The site is situated on a prominent gable end in a commercial area zoned Z4. A key element of the application is the compensatory removal of existing advertising structures at No. 94 Dorset Street, which aligns with the Dublin City Development Plan's objective to rationalise and reduce the concentrati...PDF Document Missing
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View the appeal at An Bord Pleanála