Core Refusal Reason
The proposed advertisement structure would create a traffic hazard and endanger public safety due to its non-compliant design and potential to distract motorists.
Decision Maker's Conclusion
- The proposed sign's high density of text and small font size do not conform to the standards set out in the Traffic Signs Manual.
- The structure would serve as a significant distraction to motorists attempting to read it, thereby endangering public safety by creating a traffic hazard.
- Granting permission would set an undesirable precedent for similar signage applications within the industrial estate, potentially leading to cumulative traffic safety risks.
Cited Policies (CDP)
Decision Document Summary
This application sought a Section 254 licence for a free-standing advertisement structure at Unit 5, 21 Beechwood Close, Boghall Road, Bray, to provide directional information for Prohealth 365. Wicklow County Council refused the proposal based on a report from the Municipal District Engineer (MDE) which highlighted that the sign's design fails to meet Traffic Signs Manual guidelines. The planning authority concluded that the sign would distract drivers and that its approval would establish a ne...SOURCE PDFOpen Original
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