Core Refusal Reason
The proposed signage is visually obtrusive, out of character with the surrounding area, and would set an undesirable precedent for visual clutter.
Decision Maker's Conclusion
- The size, design, and location of the sign are out of keeping with the surrounding area and present a visually obtrusive form of development at a prominent location.
- The development would set an undesirable precedent for similar commercial signage in an area that is currently largely free from visual clutter.
- The proposal fails to comply with specific County Development Plan policies regarding directional signage, free-standing displays, and street furniture strategy.
Cited Policies (CDP)
Section 2.2.7.5 - Policy ST9: Directional/Information/ Waymarking SignageSection 8.2.6.8 (v) Free-Standing Advertisement DisplaysSection 8.2.6.9 - Street Furniture Strategy
Decision Document Summary
The proposal sought permission for the development of signage at Sandyford Business Park, Burton Hall Avenue, Dublin 18. The planning authority refused the application on the grounds that the sign's scale and design were visually unappealing and incompatible with the character of this prominent location. It was determined that the development would introduce unnecessary visual clutter, set a negative precedent for the area, and directly contravene multiple policies of the Dún Laoghaire Rathdown ...SOURCE PDFOpen Original
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