Core Refusal Reason
The proposed signage contravenes County Development Plan policies due to the excessive height of the front totem and the inappropriate, unnecessary placement of internally illuminated signage in a secluded rear location.
Decision Maker's Conclusion
- The proposed totem signage at the front elevation exceeds the height limitations established in the County Development Plan for advertising structures.
- The introduction of internally illuminated signage to the rear of the building is deemed inappropriate and unnecessary as it is located in a secluded area away from public roads.
- Granting permission would set an undesirable precedent and would be contrary to the proper planning and sustainable development of the Sandyford Business Park area.
Cited Policies (CDP)
Section 8.2.6.8(v)8.2.6.8(i)
Decision Document Summary
The proposal sought permission for the installation of signage at the Tile Market Unit in Sandyford Business Park, consisting of a totem structure at the front and illuminated signage at the rear. The local authority refused the application on the grounds that the totem sign's scale was excessive relative to development plan standards. Furthermore, the rear signage was considered poorly located in a secluded area where illumination is not justified. Consequently, the development was found to con...SOURCE PDFOpen Original
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