Core Planning Reasoning
The proposal for seven fingerpost signs was refused as it would result in visual clutter, set an undesirable precedent for similar signage, and potentially create a traffic hazard, contrary to Section 11.7 of the Waterford City Development Plan.
Decision Maker's Conclusion
- The proposed development would result in excessive visual clutter and undermine the local authority's objective to declutter signage to ensure the effectiveness of regulatory signs.
- The applicant failed to demonstrate a specific advertising 'need' for the signage, particularly as the facility is established and most visitors are likely familiar with the route.
- The placement of multiple signs at roundabouts and signalized junctions would create potential traffic hazards and set an undesirable precedent for a multiplicity of similar signs for other establishments.
Cited Policies (CDP)
Section 11.7 of the development management standards (Variation No.1)Waterford City Development Plan 2013 - 2019
Decision Document Summary
Mowlam Healthcare applied for a Section 254 licence to erect seven fingerpost signs at various prominent junctions and roundabouts across Waterford City to provide directions to their nursing home on Dunmore Road. The Planning Authority refused the application following a negative report from the Roads Department, which emphasized the need to reduce visual clutter in the metropolitan area. The refusal was based on the proposal's non-compliance with Section 11.7 of the Waterford City Development ...SOURCE PDFOpen Original
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