Core Refusal Reason
While initially refused by the Planning Authority due to visual impact and precedent, the Inspector recommended a grant of permission on the basis that the signs are modest in scale, relate to a major anchor tenant in a large mixed-use complex, and contribute to the vitality and viability of the center without causing significant visual clutter or obscuring architectural detail.
Decision Maker's Conclusion
- The proposed signs are modest in size (1m square) and are compatible with the modernist design of the Arena Centre building.
- As an anchor tenant, it is reasonable for Lidl to signal its presence to traffic on the N81 artery to encourage footfall and support the viability of the overall development.
- The development would not result in visual clutter, does not project above the building parapet, and complies with the proper planning and sustainable development of the area.
Cited Policies (CDP)
Section 11.2.8 (Outdoor Advertising Strategy 2019)Section 12.5.7 (Signage)Zoning Objective 'REGEN' (South Dublin County Council Development Plan 2022-2028)
Decision Document Summary
The applicant, Lidl Ireland GmbH, sought permission for two double-sided projecting signs on the northern elevation of the Arena Centre in Tallaght, a seven-storey mixed-use building. South Dublin County Council initially refused permission, arguing that the signs were too distant from the actual retail frontage and would set an undesirable precedent for visual impact. The Inspector overturned this view, noting that the signs are proportionately scaled to the massive building facade and serve a ...SOURCE PDFOpen Original
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