3769/22

PROTECTED STRUCTURE: Planning permission for the development will consist of the replacement of the existing illuminated static advertising display (6.29m wide x 6.64m high) with a digital advertising display (5.64m wide x 5.75m high with a display area of 5.44m x 5.44m) on the gable wall of no. 40 Lower Kevin Street, Dublin 8 (protected structure) including all associated site works and services and to permanently decommission and remove 2 no. 48 sheet advertising displays at Lucan Road, Chapelizod, Dublin 20 (at bus lay-by in front of Chapelizod Court).

Refused

Core Refusal Reason

The proposed digital advertisement would seriously injure the residential amenities of adjacent apartments due to its proximity and nature, and would negatively impact the architectural character, legibility, and setting of the Protected Structure.

Decision Maker's Conclusion

  • The proximity of the digital display (c. 10m) to the windows and balconies of Bishop Street Flats would result in significant visual intrusion and seriously injure residential amenity.
  • The scale and digital nature of the sign would dominate the gable of the Protected Structure, adversely affecting its special architectural character and legibility.
  • The proposal would result in visual clutter and form a dominant, discordant feature in the streetscape, contrary to the Council's Advertising and Signage Strategy.

Cited Policies (CDP)

Policy 11.1.5.1 (a), (b), and (d) (2016-2022 Plan)Objective CCUV45 (2022-2028 Plan)Policy BHA2 (2022-2028 Plan)Appendix 17 (Sections 1.0, 2.0, 7.0, and 8.0)

Decision Document Summary

This report assesses an appeal against the refusal of permission for a digital advertising display on the gable of 40 Lower Kevin Street, Dublin 8, which is a Protected Structure. The proposal involved replacing a static sign with a digital one and decommissioning two other signs at Lucan Road. The site is located in a high-density area adjacent to the Bishop Street Flats. The Inspector rejected the applicant's arguments that the digital sign was a modernisation that would not increase light spi...
SOURCE PDFOpen Original
Note: If code appears below, the council site is blocking the preview. Please open the original file.

PDF Document Missing

The original decision document for this case could not be linked. This often happens for older cases or those with restricted documentation.

Search for case on ABP